Brief
Develop a direct poster campaign which promotes the FXU autumn elections. The university wanted more people to get invloved with the elections and to put themselves forward for positions.
I decided the key to this campaign was creating some bright and vibrant print ads which would replicate well onto the various spaces the university uses to promote the elections.
I decided the layout should be very clean and simple to attract attention. Alot of existing advertisng around campus is far to dense and confusing to get its message across as students go about their day. The idea behind my print ads was to get the message across in as few words as possible. These messages would be backed up by a bright vibrant backgroud to catch users attention.
Three piece print campaign designed to make an impact and encourage people to get involved with the student elections. Very simple copy brought to life by an eye-catching text style. Autumn themed gradient background. One main print designed for A2+ with two accompanying print ads, “Stand up, Speak up” and “Represent.” All fonts and images were created by me so no licensing issues. There is also room if required for additional infomation such as dates, websites or even QR codes. Design can be scaled and adapted to any print size or web.
